Social Media research

 Media text: Yeat (rapper)

Social media tool: Instagram/youtube 

Description of types of posts: 

Instagram:

- Very minimalistic, has only six posts in the last two years but posts multiple at a time. 

- His post vary from pictures of himself to pictures of behind the scenes in a music video; to album covers and promos.

Youtube:

-  only a handful of music videos, but all follow the same mix of abstract/promo

Description of how branding is developed (or not): 

His branding is hard to miss, Yeat dresses himself in unusual masks and coats, the editing in his videos is very futuristic and abstract. Yeat has also been promoting the number 2093 in every story or post. He's had 2093 in his bio for months without explaining. We all just expected the next album was going to be futuristic. 

Analysis of how you will use this to develop your own social media presence:

I'll definitely take some of a futuristic and abstract aesthetic he keeps.  

Media text: BNYX (producer)

Social media tool: Instagram/Youtube

Description of types of posts: 

Instagram - He post much more often than Yeat; he post his collaboration with other artists and celebrates his chart makings. 

BNYX collab with Yeat

BNYX Collab with Quavo

Youtube - He post shorts and videos of the making of his beats.

Description of how branding is developed (or not): 

BNYX doesn't have much of a branding besides being a rap producer with a good vibe. His post represent that, he's easygoing and good at what he does which makes him so desirable.

Analysis of how you will use this to develop your own social media presence: I'll definitely use of the humor he uses to promote and increase collabs. 

Media text: Metro Boomin (producer)

Social media tool: Instagram 

Description of types of posts: Promotional, couple times a month. Posts of his works, himself, key art, and  collaborations. 

Description of how branding is developed (or not):

Branding is very clear especially by his instagram where he posted and pinned teasers and trailers of his albums. His brand is superheroes and villains shown in key art posted.

Analysis of how you will use this to develop your own social media presence:

I would enjoy doing teasers or extra clips of bloopers to upload.