Music Marketing Project

 When given the genre of punk, two members with background knowledge of the subculture already knew how to portray the band. Others needed more research, and even then there needed to be some clarification of the subculture. During the research, we chose bands well known in the industry such as Destroy Boys. We studied their marketing tactics and their style that attracts listeners. 

Brainstorming and planning the band was possibly just as punk as the band, very DIY and very chaotic. The name of the band was spur of the moment and we came up with NRV. We wanted to present a band with an image that screams “I am who I am, and if that's not good enough for you then F- off.” We had members work in pairs, two on research, two on marketing with one switching and helping another with the storyline for the music video. 

Production wasn’t communicated properly, unfortunately it was too much trust on one end and not enough on the other. I worked on marketing design. I created our social media posts using Canva and tweet generators. I also made some merch for the band that correlates with the music video storyline. The music video was very rushed, I tried to get started on it before but one member couldn't make it, thus we had 15 minutes to film everything we needed. We ended up short of clips; about 12 seconds off the minimum time limit. As the editor, I did the best I could to portray the storyline and the punk characteristics, with the short clips. In the end, I decided to add some credits at the end of the video.

In post-production, we filled the presentation with similar designs. We organized who was going to present what. I would’ve appreciated it if we could’ve just presented what we worked on. This way I could go into detail about what inspired me to make the designs I made. During the presentation, I was very nervous and anxious, not for any particular reason, that is just my nature. 

Overall, I enjoyed this project but I think I could’ve done it better with proper planning or with more time. Creating the music video and editing it was fun and I enjoy doing it. With more practice and proper planning, I believe the portfolio project will be more of my better work.